On-Line Promotion - Digital Music Marketing

Digital Music Marketing – On-Line Promotion

More and more radio stations are playing the same old thing, over and over. A lot of current hits or flavor of the month bands getting pushed by the major labels. This leaves a real dilemma for developing artists looking to get their music out there and build an audience. Fortunately, new technologies in digital audio compression and the advent of the Internet have given birth to new, more equitable means for the delivery of music. Now days, there are thousands of Internet audio broadcasters offering plenty of variety in music and artists. People can pretty much listen to the best new music, in their favorite category, whenever they want! And research shows an ever-increasing amount of people are doing just that. According to a September 03’ report issued by Arbitron/Edison Media Research, the number of Americans with residential broadband internet access has tripled since 2001 and 4 in 10 Americans have listened to internet radio. The amount listening to internet-only audio is nearly equal and the estimated weekly Internet broadcast audience is 30 million, or 13% of all Americans.

Wow, pretty impressive! So what does all this mean?

It means - if you’re a record label or recording artist looking to expose and sell your music, you need to include On-Line promotion in your Internet marketing mix!

Digital Music Marketing is here to help. We’ve researched and targeted the Internets top broadcasters where your release will have the best opportunity to get played. Play that will help sell downloads and cd’s! Our relationships with outlets such as radio@network, LaunchCast, MusicNow, Radio Paradise and more, will help get your new release heard by the gatekeepers. More importantly, played on the Internet. Another good thing, D.M.M will handle all the details! From project consultation and planning, to mailout and follow up, we’ll develop awareness for your artist, set up promotions, encourage play and monitor critical developments that have potential for big picture impact. Our daily phone and email contact combined with detailed weekly reports insure you are on top the latest progress, and ultimately - on top of your game!

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